The design of the Calgary branch was a critical aspect of DejavuCoffee’s expansion. The goal was to create a space that not only reflected the brand’s identity but also resonated with the local culture and aesthetic. The design process involved working with architects and interior designers to create a layout that was both functional and inviting. Challenges included balancing the need for a consistent brand image with the desire to create a unique space that would appeal to Calgary’s diverse population. The MTA provided valuable input during this phase, connecting the team with local designers and offering feedback on design concepts. Grant’s mentorship helped to ensure that the design aligned with the overall brand strategy and created a memorable customer experience. The final design of the Calgary branch was a blend of modern and rustic elements, reflecting both the brand’s roots and the character of the local community. The space was designed to be more than just a coffee shop – it was a place for people to gather, connect, and enjoy a moment of respite in their busy lives.