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Before entering the North American market, it was crucial to understand the diverse consumer base. This involved conducting extensive market research to identify consumer preferences, buying behaviors, and cultural differences across the U.S. and Canada. Challenges included adapting the product offerings to meet regional tastes and preferences while maintaining the brand’s core identity. Collaborating with the Manitoba Tech Accelerator (MTA), DejavuCoffee leveraged insights from market experts and mentors like Grant to tailor their products and marketing strategies for the North American audience.