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Utilizing Paid Social Media Campaigns: Targeted Advertising and Analytics

To amplify its reach, DejavuCoffee invested in paid social media campaigns that were targeted at specific demographics. This required a deep understanding of the platform’s advertising tools and the ability to analyze performance data to optimize campaigns. The challenge was to achieve a balance between organic growth and paid promotions, ensuring that the brand’s authenticity […]

Leveraging Influencer Partnerships: Authentic Endorsements and Collaborations

To expand its reach, DejavuCoffee partnered with influencers who shared the brand’s values and had a genuine connection with their followers. This strategy involved careful selection of influencers who could authentically represent the brand, as well as creating collaborative content that resonated with their audience. The challenge was to ensure that these partnerships felt organic […]

Sourcing Local Ingredients: Collaborating with Canadian Farmers and Suppliers

One of the core values of DejavuCoffee is the commitment to sourcing high-quality, local ingredients. As part of the expansion into Canada, the team sought to collaborate with Canadian farmers and suppliers to ensure that the coffee and food offerings were fresh, sustainable, and locally sourced. This involved building relationships with local producers and understanding […]

Selecting the Perfect Location in Calgary: What We Looked For

Choosing the right location in Calgary was a critical step in DejavuCoffee’s expansion. The process involved a detailed analysis of various neighborhoods, focusing on factors such as foot traffic, demographics, and proximity to other businesses. The goal was to find a location that not only attracted coffee enthusiasts but also aligned with the brand’s community-oriented […]

Journey to Start Selling in North America, Understanding the North American Consumer: Market Research and Adaptation

Before entering the North American market, it was crucial to understand the diverse consumer base. This involved conducting extensive market research to identify consumer preferences, buying behaviors, and cultural differences across the U.S. and Canada. Challenges included adapting the product offerings to meet regional tastes and preferences while maintaining the brand’s core identity. Collaborating with […]

Researching the Canadian Coffee Market: Opportunities and Challenges

Entering the Canadian market presented both opportunities and challenges for DejavuCoffee. Extensive research was conducted to understand the coffee culture in Canada, the preferences of Canadian consumers, and the competitive landscape. This phase required a deep dive into market data, customer surveys, and visits to successful coffee shops across the country. The challenge was not […]

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